DIGITAL WILD
INFLUENCER MARKETING AND DIGITAL PR
Organic scandal is our specialty.
SALVAJE is a communication agency focused on managing influencers on TikTok, Instagram and YouTube. All our content is designed to generate interaction and promote organic viralization.
We specialize in the most relevant platforms for a target between 17 and 39 years old in Mexico.
Our most important work is on TikTok, YouTube and Instagram.
KEY ACTIVITIES
Digital advertising
PR & Influencer marketing
Creating organic and viral content with existing content authorities
Content platform development
Communication and branding consulting
SERVICES
INFLUENCER MANAGEMENT
We are in charge of promoting brand awareness through the development of relevant digital content, which promotes brand positioning and increases the level of engagement.
DIGITAL PR
We link brands with various allies (content partners and spokespeople) that help us generate relevant and impactful content.
These allies serve as interaction promoters and promote the amplification of reach on digital channels, based on focused dissemination that generates valuable conversations, and consequently, increases brand value.
SOME SUCCESS
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Call for and management of +280 of the top influencers in LATAM, implementing a digital strategy reaching +3.2M people and +375K engagements on social networks
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Digital reach of 5.5M people, national trending topic with a strategy of +150 influencers organically convening an event of 2,500 attendees, creating a tradition to stay for Alka Seltzer
National communication strategy to achieve 2 sold outs (CDMX + GDL), with +3M impacts for a festival of +10K attendees through a national ATL and BTL comms strategy
Survey and inspiration
We are constantly reviewing trends and important spokespersons in the world of lifestyle, music, gastronomy, fashion, gaming and technology.
OUR PROCESS
Creativity and concept
Maquila of contents
Positioning
on mass channels
Tracking and monitoring
We create concepts for the development of digital content and the design of campaigns. We always go according to KPIs and objectives pre-established with our client.
We introduce projects to the digital world and generate a catalog of content related to the brand.
We seed that content on massive or semi-massive digital channels.
We measure the scope of these communication actions based on the various KPIs found within the digital world (number of visits, mentions, interactions, impacts, segmentation, engagement, among others), to finally present a comprehensive analysis of results that allows us to evaluate objectively the success of a digital communication campaign.
HOW WE EVALUATE OUR INFLUENCERS
Engagement
Percentage of people who have interacted with a post on social networks. This metric is one of the most important in the campaign to generate interactions with the audience.
Content quality
Shared
Measures the capacity of a campaign
to generate a viral effect
Impressions
Tools and analysis to track and measure the effectiveness of your influencer campaigns
Originality, production, frequency
Scope
Number of followers
Number of issuers of a hashtag
Number of contributors
Likes and Reactions
They generate the ability to generate interaction, degree of affinity and audience reaction
Clicks
They measure traffic generation to a site
BRAND AMBASSADORS
We have various databases to select and curate groups of ambassadors who are dedicated to amplifying our brand efforts (campaigns, events, calls, launches, etc.) and disseminating them on their social networks.
We coordinate an agenda of exchange and benefits with them, in which we always try to pamper them, and generate a feeling of belonging.
The dissemination power that these groups of ambassadors can generate is unmatched in its quality and effectiveness in “spreading” a message, a concept or the FOMO of attending an event.
DATA USE
Use of the latest technology for listening, profiling, selection and monitoring of channels in networks
Reach, engagement, clicks, interactions, frequency, CPC, etc.
Data analysis and performance measurement
We provide detailed reports that help correct the course of a campaign for a better result, and that allow our clients to understand its performance and results.
Innovation and adaptability
Detailed and customizable analytics that allow users to better understand their online presence and the perception of their brand in the market, and generate iterations in the content they produce to optimize results.
